The choice of a bramble, symbol of the brand, boasts a taste for vigorous, wild nature. It links the brand to nature from where it derives its ingredients.
Like a rose, it dons thorns, a flower as well as an irresistible fruit. The rose is the appearance. At first glance it offers itself completly, while the prickly shrub is subtile; its white flowers and fruit attract those who understand it.
The untamable bramble does not seek to appeal to everyone, only to seduce those able to recognize and appreciate its identity.